June 28, 2017
Q&A Sites Can Boost Your SEO
A lot of SEO predictions for 2011 were published in the end of 2010, while not many marketers mentioned the increasing popularity of Q&A sites...

June 28, 2017
Restrict Robot Access to Improved SEO
Left to their own devices, search engine spiders will often perceive important pages as junk, index content that shouldn't serve as a user entry point...

Data Usage & Control

Advertising is a vital component of online media.  Advertising, and more specifically interactive advertising, funds content creation and distribution and allows for a richer media experience for the consumer.  How is interactive advertising able to provide relevant ads and tailored content?   Data.   Data, information about online events or user activity, has created new opportunities and corresponding challenges.

Although consumer data has been collected offline for decades by catalog companies, direct marketers and other advertisers to create targeted advertising, information about online user activity is a relatively new and very promising resource. As the value of collecting, aggregating and analyzing data has become more broadly realized and the technology used to collect data has become more sophisticated, new questions have arisen in the industry.  Who may collect data, how data can be used, how to compensate for the transfer of data and how to continue to protect consumer privacy are among the most pressing industry issues. 

Consumer concerns regarding data collection are considered paramount by the interactive advertising industry.  Although the interactive advertising industry is resolutely committed to consumer protection, consumer protection is not the focus of this document.  For detailed information regarding consumer privacy, please see the AIA Privacy Principles, OBA Privacy Principles and the AIA’s “Privacy Matters” campaign. 

Please contact us for more info



Online Marketing News

Invoca Taps Into IBM...

Invoca puts AI at the heart of its voice marketing strategy

Amazon Is Opening a ...

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media...

New predictions suggest social media and online video may present a threat to both print and digital newspaper...

The MarTech Bubble B...

Has the martech industry reached its tipping point?

4 Practical Steps to...

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Copyright 2011 © American Internet Institute All rights reserved.